Kobe x Sesame Street Collabo
As published on KB24.com:
“You might have heard something about Kobe taping an episode of Sesame Street in celebration of the show’s 40th anniversary.
If you’ve heard about this and wondered whether or not it’s true, we’re here to confirm that yes, Kobe did make a recent appearance in the Sesame Street studios, and yes, the episode will air in November.
But we can’t let you wait that long to get a glimpse of Kobe and the Sesame Street characters in action, because it’s just plain awesome.
Below we’ve got a clip of Kobe interacting with Elmo, Abby Cadabby and even a mini-Kobe. Listen as KB starts to sing the show’s theme song, but then shifts to beat-boxing and remixing the song on the fly!”
Wow. Kobe loves this shit now. To Kobe’s credit, he and his marketing team have done an excellent job turning his image around since 2004. Most of this turnaround has been done by himself, too. No real outside public relations agency or crisis management team has helped Kobe leave his “rape image” behind. Not even Nike. The combination of savvy marketing, focus on the championship and entering fatherhood has truly made the Kobe brand more market and family friendly.